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10/2/2020

Who is Alibaba, the giant that will sell Made in Italy in China

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An ecosystem of ten million companies that sell to 700 million buyers, with a single mission: helping small businesses do business in China. It's called Alibaba, and he's succeeding.

The numbers speak for themselves, just think that during the Singles' Day, 24 hours in which many companies offered big discounts to “get a gift”, Alibaba had a turnover of 38 million dollars, delivering more than a billion packages and reaching 556 thousand transactions per second. And there is (a lot) also space for Made in Italy.

To tell the numbers, visions and hopes of the 'new China' was Rodrigo Cipriani Foresio, General Manager of Alibaba Group and Country Manager of Alipay South Europe, guest yesterday 10 February at “Wine for Thought — A glass to savor the future”, the event organized by Crclex and Blum in collaboration with IBM and Sanmarco Informatica.

“China has changed a lot in recent years: the population is young, curious, highly evolved and looking for quality and innovative products - he says Foresio -. They are attracted by Made in Italy, by the stories behind companies. Italy has been chosen, together with the United States, as one of the places to develop a business, with the aim in the coming years of helping companies to enter this platform and start selling, from a B2B perspective. My goal is to ensure that in the next five years 10,000 Italian SMEs enter our platform. From a B2C perspective, however, the Italian companies in our store, Tmall, already have more than a thousand brands. Chinese consumers already asked me two years ago to Chiara Ferragni: I didn't know who he was yet.”

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