Innovate and do research for large multinationals it is an everyday thing, but for the “traditional” entrepreneur the journey is still long and tortuous. The goal is therefore to create an interaction, to be able to become “dwarves on the shoulders of giants”. After all, it is a matter of perspective, with two polarities: observing from afar, without participating, or exploiting infinite possibilities that innovation offers. Also because, just to name a few areas, including artificial intelligence, quantum computing, big data, today the speed of technological development is unparalleled.

Everything changes, and with great speed. It is therefore necessary to combine tradition and innovation. A bit like Massimago Wine Tower, the elegant tower of the 13th century, a few steps from the Prà della Valle, in Padua, which has now (also) become a center for events. Like, and this is what we're talking about,”Wine for Thoughts — A glass to savor the future”, the event, organized by Crclex and Blum in collaboration with Infocert, IBM, and San Marco Informatica, which brought together, on Monday, October 7, entrepreneurs and professionals to talk about innovation. The title of the event is a good spoiler: wine was fuel to stimulate discussion, in a relaxed context that - as seen - brings together past and future.

“Technological innovation offers very important business opportunities - said one of the speakers, Fabio Santini, executive director partner channel & small, medium corporate markets at Microsoft -. There are two very different approaches to digitalization: I can stay away from it or try to understand what is happening, and adapt. Until now, we have become used to seeing innovation as something concrete, palpable. Today, however, most innovation is invisible. Artificial intelligence, therefore the center of today's innovation, mainly enters software that learns our habits and adapts to our method of use: like the popular game Candy Crush, which adapts the difficulty of the levels to the player.”

“One of the main limitations of small and medium-sized enterprises in our territory - he emphasized instead Michele Balbi, president of Teorema Engineering -, is the difficulty of making innovation part of its production process, and communicating it effectively to the outside world. Young people are “naturally competent” in this regard, for them innovative logic, such as communicating verbally with a machine — something unthinkable until a few years ago — are the order of the day. The key to progress as a company lies in being able to understand these logics, 'decipher' them and make them your own, as large multinationals already do.”

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